Global data website Statista expects UAE to attract over 31 million tourists per year by 2025
The UAE’s tourism sector has been the fastest in the world to recover from the impact of Covid-19, the country’s vice president said.
As he launched the world’s coolest winter tourism campaign, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, said the campaign was expanding this year to target international visitors.
It will showcase the country’s most important tourist and entertainment destinations, its nature, culture, heritage, history, architecture and monuments, and highlight the distinct tourism experience in each of the seven emirates.
The United Arab Emirates achieved a tourist occupancy rate of 64% in hotel and tourist establishments between January and October 2021. The country outclassed the top 10 tourist destinations in the world such as the United States, which reached an average by 58%; China (54%), Great Britain (50%), Turkey (49%), France (44%), Mexico (43%), Spain (40%), Italy (37%), Germany (33%) and Thailand (21%).
In the first half of 2021, hotel and tourism establishments attracted around 8.3 million customers, up 15% from the first half of last year. During the same period, the number of hotel nights spent by guests was approximately 35 million, a growth of 30 percent; and the average guest stay rose to 4.1 nights, with growth of 12.5%.
This translated into a 31 percent growth in hotel establishment revenues, reaching 11.3 billion dirhams. The share of domestic tourism has reached more than 30 percent of the total clientele of hotel establishments.
Global data website Statista expects the United Arab Emirates to attract over 31 million tourists per year by 2025 and the travel and tourism sector will contribute 280.6 billion dirhams to the UAE’s GDP. Arab Emirates by 2028.
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“The seven emirates have rich history, geography, nature, urban architecture and community. The archaeological sites, cultural centers, historical monuments and nature reserves of the United Arab Emirates offer visitors a holistic experience, ”said Sheikh Mohammed.
The second season of the World’s Coolest Winter campaign will highlight the diversity of tourist and recreational attractions in the UAE, the beauty of its natural landscapes and the hospitality of its people. It will take place from December 15 to the end of January 2022.
The campaign will see the provision of numerous “exclusive promotions” by tourist establishments, hotels, shops and restaurants.
