The expansion of the regional market leader complements existing operations in Saudi Arabia and will support trade with the UAE.
MENAP’s fastest growing digital freight market, Trella, will expand operations in the United Arab Emirates.
The UAE expansion complements Trella’s existing operations in Saudi Arabia and increases Trella’s presence in four countries: its home market: Egypt, Saudi Arabia, Pakistan and now the United Arab Emirates. This expansion means Trella is expanding its ability to transparently support trade and trucking, across the GCC, particularly between the UAE and Saudi Arabia.
Trella’s growth follows the recent successful completion of a $ 42 million funding round, comprising $ 30 million in new equity and $ 12 million in debt facilities. The MENAP region’s road freight market is worth $ 50 billion, and the proceeds of Trella’s fundraising are invested in technological capacity and product development to fuel growth, accelerate the company’s journey towards reduction. freight costs and continue to be the regional market leader.
Trella’s growth strategy remains focused on its GCC expansion plan. This latest market entry paves the way for further multi-city expansion, which will increasingly connect multiple trucking routes – representing a next frontier in trucking efficiency in the region – and is in line with the mission of Trella to reinvent trucking.
“Trella’s expansion into the United Arab Emirates is an important step for the company. Logistics competence is directly linked to economic growth, which means the ability of our platform to offer more transparent, reliable and efficient road transport through the GCC ”, said Peter May, Head of Global Expansion at Trella.
“The MENAP region’s freight market is large, and some of the world’s best-known brands trust and use us. Today’s launch in the UAE is just the start of our wider rollout to more GCC cities and countries. “
Trella is disrupting and reshaping the freight industry by directly connecting shippers to carriers, with significant benefits for both. The platform solves industry challenges including shippers suffering from unreliability, inefficiency due to fragmented truck ownership, high prices, and low transparency.
Shippers can book directly and access a transparent pricing structure. Shipments can be tracked in real time and receive analysis on transport performance. Better use of the load also helps reduce costs. For truck drivers, Trella improves efficiency as freight is moved intelligently, which increases carriers’ revenues and creates employment opportunities.
Trella has more than 350 shipping partners, including top brands such as: Coca-Cola, Maersk, Mondi, Henkel, Orascom and Cemex. It also has more than 15,000 transport partners. – [email protected]