Khaled AlShehhi of the UAE Government Media Office wins the World Media Award

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AlShehhi will receive their award at an exclusive live ceremony at the Ham Yard Hotel in London on Thursday 8 September 2022, where the final category winners will also be announced. The winner of this year’s prestigious Grand Prix Award will also be announced on the evening, joining previous Grand Prix winners London & Partners, Malaria No More UK, Shell, Sonos and Tata Motors as the ‘best of the best’.

The global group praised the UAE government’s media office’s approach to communications, saying, “AlShehhi has spearheaded many award-winning creative campaigns, including transforming the Burj Khalifa into the world’s largest nightclub. donations to the world, reaching 4.6 billion people and collecting more than 1.2 million meals for those hardest hit by COVID.

“However, the effectiveness of the campaign is only part of this story; AlShehhi has transformed the way a government entity approaches communications by making creative excellence the very essence of its function. It is clear that the UAE Media Office behaves like a brand, not an institution. »

WMG cited AlShehhi’s groundbreaking initiatives to support the Middle East’s first mission to Mars, including “Double Moon”, a first regional projection stunt and a limited-edition Martian ink passport stamp for visitors arriving in the United Arab Emirates, as a showcase for “this unique creative approach”.

The statement added: “Similarly, ‘A Winter Through My Eyes’, a short video showing the beauty of the United Arab Emirates from the perspective of a blind person, pushes the boundaries of traditional tourism content.”

The two co-chairs – Hamish Goulding, head of brand strategy at HSBC, and Ritu Lakhanpal, managing partner at McCann Worldwide – as well as Belinda Barker, managing director of The World Media Group, agreed that AlShehhi had shaken up the rules of communication government by placing creativity at the heart of its leadership to deliver a level of impact and efficiency rarely seen in public institutions.

“The caliber of nominees for the Content Leadership & Innovation Award 2022, who are nominated by the member of the World Media Group, was exceptional this year. They each demonstrated innovation, creativity and brand bravery in their campaigns, so it was a tough call,” Barker said.

“Khaled AlShehhi impressed our judges with the breadth and depth of the campaigns he ran, as well as his creativity, daring and effort to push the boundaries of communication and marketing in what can often be a arid sector.

“The World Media Awards showcase the best in content marketing, so I’m thrilled to receive the Content Leadership and Innovation award,” said AlShehhi.

“My goal,” AlShehhi continued, “has been to transform the way the UAE government communicates by producing original, innovative and creative content that positively impacts people’s lives locally, regionally and globally. , so it’s truly an honor for me – and of course my team – to have our work recognized by our peers.

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