ITB Berlin 2023 reveals great interest in participation


Taking “OPEN FOR CHANGE” as its slogan, ITB Berlin is set to stage a live comeback next year – March 7-9, 2023.

After three years of restrictions on trade shows related to the pandemic, the World’s Leading Travel Trade Show opens its doors to the travel community with a new concept and lives on the site of the exhibition.

In future, the fair will emphasize its strengths and focus on trade visitors and the media. The Berlin Travel Festivalso far the consumer event partner of ITB, will be integrated into the leisure fair BOAT & PLEASURE Berlin in November of this year. The new concept has already been well received. Five months before the start of the show, ITB organizers are reporting high booking levels, with more than 70 percent of the display area already occupied. In particular, the Early Bird offer on stand reservations is popular with customers.

Reservations from Arab countries, Europe and Asia

Many organizations and companies are back in full force for the largest gathering of the international travel industry. Thus, throughout the show, professional visitors will be able to discover the wide range of products from the destinations of Arab countries and Europe. Especially Turkey, Morocco and the host country Georgia are represented on larger stands. As in previous years, Arab countries in North Africa and the Middle East are showing strong interest in ITB Berlin, with Egypt, Qatar, Oman, the United Arab Emirates (UAE) or Saudi Arabia, which occupy an entire room.

European destinations are attracting even more attention than usual with a large number of display areas. Popular European holiday destinations and regions such as Greece, Spain, Bulgaria, Croatia, Malta, Montenegro and Azerbaijan show what they have in store for next year. Germany is very present. The 16 federal states are represented either with their own stand or as exhibitors at the German National Tourist Board (Deutsche Zentrale für Tourismus).

ITB Berlin also sees strong demand for Asia, especially from the southeastern and northern regions. The Maldives in particular are strongly represented. Singapore, Thailand, Malaysia, South Korea, the Philippines and Japan are back in droves. Hotel chains such as Dusit and Centara, which are mainly present in Asia, are also taking part in order to showcase their highlights from the show to international trade visitors at ITB Berlin. India is also back, and visitors to ITB Berlin can also expect news from Australia next year.
On the other side of the Atlantic, in North and Central Americathe United States as well as many Caribbean islands including Aruba, the Bahamas, Barbados, the Dominican Republic, Jamaica and Cuba have decided to participate in the ITB Berlin.

From the equatorial to the south Africa, Mauritius and the Seychelles are among those returning in regular numbers to the ITB Berlin. NTOs including from Botswana, Namibia, Kenya, Tanzania, Uganda, Malawi, Eswatini, Zanzibar and Ghana are also strongly represented, as is the African Travel and Tourism Association ( ATTA), Southern Africa on Show and many private operators, hotels and tour operators.


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