Impossible Foods Expands to Middle East with Launch at Dubai World’s Fair and Restaurants in United Arab Emirates

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Dubai, United Arab Emirates – (COMMERCIAL THREAD) – California-based Impossible Foods has arrived in the United Arab Emirates, the company’s largest market in the Middle East. Its flagship product, Impossible ™ Burger, is certified Kosher, Halal and Gluten Free, and now exclusively available on the menus of select restaurants in Dubai, United Arab Emirates, including Pickl, Sticky Rice, Akira Back and The MAINE Oyster Bar & Grill .

Starting Friday, October 1, Impossible Burger will be featured at World Expo 2020 on select menus at the American Pavilion. The event is expected to attract more than 25 million visitors from nearly 200 countries around the world until March 31, 2022.

With its unique geographic location and international population, the diverse culinary culture of the UAE provides an ideal platform to showcase the versatility of Impossible Burger. As a result, Dubai’s top chefs have created some of the most innovative plant-based dishes in the world to date: Impossible ™ Chorizo ​​Gyoza from Chef Akira Back; Sticky Rice’s Impossible ™ Pad Krapow; and Impossible ™ Spiral South African Boerewors at Sausage Fabrique, to name a few.

“Impossible ™ products are designed for all cuisines and cultures, and we couldn’t be more excited to launch them in our premier market in the Middle East,” said Dennis Woodside, President of Impossible Foods . “The UAE’s status as a global travel and food hub will allow a whole new region of consumers to experience Impossible Burger for the first time. ”

Longtime Impossible Foods fan, Pickl CEO and Founder Stephen Flawith created three original Impossible Burger menu items specifically for the local burger chain: Impossible ™ Cheeseburger, Impossible ™ Double Cheeseburger and Impossible ™ Fries.

“People today want to reduce their meat consumption for many reasons, be it environmental, health or ethical,” said CEO and Founder Stephen Flawith. “We are delighted to complement our Pickl Plant Based menu with the introduction of Impossible Burger. This product alongside Pickl’s homemade sauces and pickles is something everyone must experience. He really is a game changer.

Available today

Pickl’s Impossible ™ meals are also available to order now on Deliveroo, the largest delivery platform in the Middle East.

Impossible Burger will appear on menus today at the following locations:

  • Akira back – Chef Akira Back brings his signature Japanese cuisine prepared with Korean essence to the Middle East. Serving Impossible ™ Signature AB Tacos and Impossible Chorizo ​​Gyoza.
  • Culture Café counter – Located in the Dubai Marriott Harbor Hotel & Suites, Counter Culture Cafe offers a range of delicious breakfast options and all-day favorites for travelers and locals alike. Serving Impossible ™ Neighborhood Breakfast and Impossible Burger.
  • The Croft This award-winning British restaurant at the Dubai Marriott Harbor Hotel & Suites overlooks the marina’s waterscape and specializes in traditional British cuisine. Serve Impossible ™ Roast.
  • MAINE Oyster Bar & Grill A New England brewery company founded by Montreal foodie Joey Ghazal. Serve Impossible ™ Ribs, Impossible Burger and Impossible ™ Tartare.
  • Maiz’s tacos – Originally a taco truck founded by a husband and wife team, these incredible tacos are making waves in the culinary community. Serve Impossible ™ Chili Con Carne Loaded Nachos and Impossible ™ Chili Con Carne Burrito.
  • Sausage factory – An artisanal butcher’s shop. Now serving a variety of offerings including Impossible ™ German Bratwurst, Impossible ™ Mexican Chorizo, Impossible Spiral South African Boerewors, Impossible ™ Sausage & Eggs Breakfast Sandwich and Impossible ™ Kofta with Tzatziki.
  • Wood-fired pizza Hailed as one of the best pizzas in Dubai, Pitfire Pizza offers rustic, artisanal pizzas baked in a New York-style “deck oven” to charred sparkling perfection. Serving the Impossible ™ Bill’s Special Pizza: An Impossible ™ version of a Pitfire favorite.
  • Pickl – Known for their “Fresh.Fast.Food”, Pickl is a very popular United Arab Emirates born chain that serves high quality burgers, sandos and shakes. We now present Impossible Cheeseburger, Impossible Double Cheeseburger and Impossible Fries.
  • Sticky rice – A family-run operation offering delicious Thai food in an intimate location that is always crowded. Serving Impossible ™ Pad Krapow and Impossible ™ Larb.

Distribution

The premium Impossible Burger will be available for restaurants in the United Arab Emirates to order early next month through Bidfood Middle East, Impossible Burger’s preferred distributor in the United Arab Emirates and part of the international foodservice group Bidcorp. All restaurateurs who wish to include Impossible Burger in their menus can contact [email protected]

Our mission

Impossible Foods exists to transform the global food system to feed the world in a sustainable way. By creating delicious, nutritious, affordable and appetizing plant-based meat, we empower people around the world to make tasty food choices that are better for the planet.

Impossible Burger uses far fewer environmental resources than traditional meat: 96% less land, 87% less water and 89% less greenhouse gas emissions compared to beef from cows produced in the United States. Impossible Burger is also free of animal hormones and antibiotics, and it also has as much protein and bioavailable iron as a comparable serving of cow’s ground beef. A 113 gram serving of Impossible Burger contains 0 milligrams of cholesterol, 14 grams of total fat, 8 grams of saturated fat, and 240 calories.

About impossible foods:

California-based Impossible Foods makes delicious and nutritious meat and dairy products from plants, with a much smaller environmental footprint than animal meat. The privately-held food tech startup was founded in 2011 by Patrick O. Brown, MD, Ph.D., professor emeritus of biochemistry at Stanford University and former Howard Hughes Medical Institute researcher. Investors include Mirae Asset Global Investments, Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital and Open Philanthropy Project.

Impossible Foods was Magazine Company of the Year Inc. and one of Time Magazine’s 50 Genius Companies. The flagship product, Impossible Burger, has been named New York Times best plant-based burger and received the Food and Beverage Prices (FABI) of the National Association of Restorers.

More information:

http://impossiblefoods.com/ae-fr

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Press kit:

https://impossiblefoods.com/ae-en/media



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