IGCF 2021: UAE Covid Media Information Team Dr Farida Al Hosan …


(MENAFN- Khaleej Times) The UAE government’s media briefing team and UAE health sector spokesperson Dr Farida Al Hosani received special mention as the laureates of the 8th edition of the Sharjah Government Communication Award (SGCA) were honored at the 10th International Forum on Government Communication (IGCF).

The award recognized the exceptional work of institutions and individuals in the field of government communications.

Sheikh Sultan bin Ahmed Al Qasimi, Deputy Governor of Sharjah and Chairman of the Sharjah Media Council, congratulated the winners in 16 categories on the final day of the IGCF at the Expo Center in Sharjah.

The award jury, organized by the International Government Communication Center (IGCC), an affiliate of the Sharjah Government Media Bureau (SGMB), previously selected 46 finalists who will be recognized in the 16 SGCA categories.

Speaking at the ceremony, Tariq Saeed Allay, Director General of Sharjah Government Media Bureau (SGMB), said: Performance of government institutions and agencies in their speech with the audience. Through this we can see the complementary relationship between IGCF and SGCA.

He said the award is “a celebration of Sharjah’s unique and comprehensive journey, built on a distinguished relationship between government and community, and between institutions and the public”.

Allay added, “The award is also a celebration of the partnerships between government communications departments and relevant entities, which help foster effective and successful communications. I extend my sincere congratulations to the laureates for their experiences and values ​​which, without a doubt, will expand our knowledge and help us on our journey towards building a government communication system with a unified culture and goals.

Advance communication

E Mohammed Jalal Al Raisi, Head of the SGCA Jury Committee, thanked His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Member of the Supreme and Sovereign Council of Sharjah, for his continued support and vision to expand knowledge and the talents of individuals. “In these eight editions, the SGCA has set new standards that have helped government communications. This was evident even in the high caliber submissions received by the award, ”he said. “The awards received 403 submissions. Jurors shortlisted 212 candidates, including 183 from the United Arab Emirates and 29 from various countries. Of these, 46 finalists ultimately competed in the 16 award categories, of which 12 are nominated, three selected by SGCA jurors and one by public online vote.

He pointed out that the high volume of submissions, especially for the “Best Crisis Response” category, is a clear indicator of how institutions are responding to change and keeping pace with current circumstances that require rapid communication with communities. and provide services to those in need. .

“The announcement of the winners coincides with the 10th anniversary of IGCF, which has launched initiatives and developed tools and methodologies that reflect Sharjah’s vision for the future of government communication at regional and international levels. We want to remember the late Ibrahim Al Abed, Chairman of the SGCA Prize Jury Committee, who has contributed immensely to the development and advancement of the media and culture sectors at the local, regional and international levels ”, he said. -he adds.

Special honor

At the award ceremony, the jury committee honored the UAE government press team and Dr Farida Al Hosani, official spokesperson for the UAE health sector, for their efforts. to meet the needs of the public during the Covid-19 pandemic.

The full list of SGCA 2021 winners:

>> Best public communication initiative:

Sharjah Police’s Remote Electronic Visiting Service won the Best Public Communication Initiative category in recognition of its role in improving family cohesion between detainees and their families, thereby contributing to their emotional stability. The smart platform was launched in collaboration with Sharjah’s Social Services Department to provide safe and secure communication channels between inmates and their families.

>> Better response to the crisis

The Big Heart Foundation (TBHF) was awarded in this category for its timely initiative “Salam Beirut”, an emergency aid and relief campaign announced shortly after the tragic explosion that rocked the Lebanese capital of Beirut. Working with a network of regional and international partners, TBHF has demonstrated its ability to identify challenges and vital needs in a crisis and deploy effective emergency relief measures to provide support to those affected by the tragedy.

>> Good practices in government communication

The Federal Authority for Identity and Citizenship won in this category its population register and identity card program, a pioneering national project that is one of the main development projects in the United Arab Emirates.

>> Best government communication support system – United Arab Emirates

The Ras Al Khaimah Government Human Resources Department won this category for the development of an inclusive government communication ecosystem based on human resources and modern technology.

>> Ideal employee for government communication

Lt. Col. Rashid Al Jabri, director of the Dubai Police Government Communications Department, won the award for his pioneering initiatives, including the Government Communication Directory which facilitates communication between Dubai Police employees and d other entities of the emirate.

>> Better government communication through new media – Arab world

The UAE Ministry of Health and Prevention was honored for its agility and ability to communicate with the public through a range of communication channels and platforms that helped raise awareness among target audiences about activities, campaigns, ministry services and programs.

>> Best influencer on social networks – Arab world

Emirati influencer Mohammed Al Kaabi was the winner in this category for his positive role in creating impactful content that aligns with the fundamentals of modern digital publishing. Raghda Al Saeed of Egypt and Bader Al Issa of Kuwait were named second and third respectively.

Best idea to engage future generations in the Arab world:

Zayed Higher Organization for Determined People won the award for its influential ‘Be the Change’ campaign, an awareness campaign aimed at changing perceptions about determined people and their potential, and highlighting their role in development. , thus helping to create a movement for global change.

>> Best youth initiative in government communication

The award was won by the ‘Khair Jalees’ Book Initiative, which created a team to help promote a reading culture among non-Arabs by summarizing and enabling the viewing of leading bestsellers. The idea was developed by four young Emirati men passionate about reading and education.

>> Best Photo / Video in Government Communication – Global

Mohammed Ali Al Mannai was named the winner in this category for his photograph “The Lost Girl” of a missing Emirati girl in Maastricht, the Netherlands. The award highlights the impact and power of social media to mobilize public opinion and achieve the desired goal in a short time.

>> Best practices for dealing with the Coronavirus crisis

The five shortlisted candidates shared the prize in this category: Dubai Police, Sharjah Police, Abu Dhabi Police, Abu Dhabi Civil Defense Authority and Ministry of Health and Prevention . The award honored their vital role in managing the Covid-19 pandemic and their effective communication with the public.

>> Best practices for managing fake news

Abu Dhabi Police won in this category for community safety and combating rumors and false information, through which Abu Dhabi Police developed a media policy for official spokespersons, a policy in social media and a comprehensive mechanism highlighting all procedures for communicating with social media followers. .

>> Prices for special categories

This year’s committee decided to honor the winners in three special categories, locally and regionally: the best media briefing team, the best official spokesperson for the UAE and the best media program for the Arab region.

>> Best Media Briefing Team – UAE

All the nominees – namely the UAE News Agency (WAM), the National Crisis and Disaster Management Authority (NCEMA), Abu Dhabi Media and the UAE Government Media Office – shared the award in this category in recognition of their communication efforts during the Covid-19 crisis.

>> Best official spokesperson – UAE

Dr Farida Al Hosani has been recognized for her role in communicating key messages related to Covid-19 during periodic press briefings.

>> Best media program – Arab region

The “Ma’kom Mona El Shazly” program, presented by Egyptian talk show host Mona El Shazly, has been recognized for its role in showcasing creative experiences in all fields.

>> Best Community Impact Initiative – UAE

The “Don’t Worry” campaign launched by the United Arab Emirates National Program for Happiness and Well-Being (NPHW) was named the winner in this category. The campaign was a global model of crisis management and support for community members.

>> Jury recommendations

The jury committee recommended that the scope of participation in the Fake News category be broadened to include the private sector, and called for the introduction of a new category called “Best Use of Technology to Combat Fake News” to target media entities that play a key role in shaping and fact-checking.

The jury also recommended rewarding entities that develop academic programs and organizations that keep pace with digital transformation, as well as new categories for media briefing teams and official spokespersons.

Afkar Abdallah


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