Germany targets GCC in two new ATM tourism campaigns


The German National Tourism Board (GNTB) launched two new campaigns during the recently concluded Arabian Travel Market (ATM) in Dubai, using the occasion to maximize visibility and business opportunities in the GCC.

The launches ‘Embrace German Nature’ and ‘German.Local.Culture.’ both align with the country’s broader vision of developing and promoting sustainable and cultural travel.

“ATM is always the best place to launch our big annual campaigns, because it’s where all the greatest local and international travel minds gather,” said Yamina Sofo, Director of Sales and Marketing at the National Office. German Tourism Agency (GNTO), the regional office of the GNTB.

“The buzz at the ATM was electric and we received strong initial feedback, particularly from our regional travel agents, on the relevance they hold for what GCC travelers are looking for while on vacation.”

“Embrace Germany’s Nature” allows the country to emphasize its impressive landscapes and natural offerings. Among the key elements of Germany highlighted throughout the campaign are the country’s forests and lakes, flowering moors, fairytale valleys, breathtaking mountain scenery and historical treasures.

A country where more than a third of the territory is protected, Germany has 300,000 km of marked footpaths and more than 76,000 km of long-distance cycle paths. Combine that with 16 National Parks, 104 Nature Parks, 16 Unesco Biosphere Reserves and three Unesco World Natural Heritage Sites and it results in a country full of nature-focused opportunities.

After a successful first year in the region, “German.local.culture. The campaign is set to embark on its second foray with a host of new opportunities for visitors. Educating tourists about traditional craftsmanship as well as industrial architecture and local delicacies, the campaign encourages visitors to take a different view of Germany and its unique experiences in the country.

GNTB was present with six of its strongest partners: Baden-Baden Tourist Board, Breuninger, Frankfurt Tourist Board, Düsseldorf Tourist Board, Hotel Palace Berlin and visitBerlin.

Holger Mahnicke, Consul General of the Federal Republic of Germany in Dubai, participated in this year’s event to re-emphasize the importance of the GCC as an inbound travel market for Germany.

Among the partners’ key moments, Baden-Baden Tourism highlighted its latest achievement in obtaining UNESCO World Heritage status as part of the “Great Spa Towns of Europe”; Frankfurt Tourism promoting its capabilities as an ideal holiday destination for the Arab traveller; Hotel Palace Berlin making GCC a top priority for recent renovations; and the Düsseldorf Tourist Board outlining its plans to attract 20% growth in overnight stays in the region by 2023.

“It’s great to be back at ATM, experiencing solid conversations and meetings with all travel agents and tour operators,” said Cornelia Stahr, Global Marketing Manager – Baden-Baden Tourist Board. “We look forward to summer in Baden-Baden and welcoming many of our regular and new guests from the GCC.” – TradeArabia Press Service


Comments are closed.