FRENCH BLOOM ALCOHOL-FREE SPARKLING WINE MAKES ITS DEBUT IN THE MIDDLE EAST

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The brainchild of longtime friends Maggie Frerejean-Taittinger and Constance Jablonski, French Bloom was born out of an idea that celebrations should not come with the possibility of exclusion, but rather should elevate social gatherings and make everyone feel included. Launched at the end of 2021, French Bloom quickly succeeded in creating a new category and positioning itself as a market leader in the category of super premium 0.0% alcohol sparkling wines.

Made from a unique blend of organic wines from France, French Bloom sparkling wines have undergone a manual dealcoholization process to retain flavor integrity while remaining fully organic, resulting in a 0.0% alcohol free drink. ‘alcohol. Other natural and organic ingredients, such as lemon juice, are added to ensure its aromatic balance and length, resulting in an elegant and flavorful non-alcoholic French sparkling wine with an elevated flavor architecture.

Maggie and Constance first met in New York and became close friends following their similar wellness journeys. Constance, a supermodel living a hectic lifestyle, struggled to balance the industry’s demand for physical perfection with a social life that gave her the relationships and connections she needed to maintain her sanity. Maggie, a foodie, was pregnant and found there were few pregnancy-friendly alternatives to the sparkling wine she usually paired with exquisite dishes when dining with friends and family. Both women felt that there was no product that met their expectations for high and sophisticated non-alcoholic wines.

After several years of research and development, under the masterful direction of Carl Héline, former boss of Champagne Krug USA and France, and Rodolphe Frerejean-Taittinger, founder of Champagne Frerejean Freres, French Bloom has achieved nuance and aromatic complexity with its two cuvées: French Bloom White and French Bloom Rosé. Created and bottled in the South West of France, French Bloom sparkling wines are not only organic but also certified vegan and halal, with no added sugar and no sulfites or preservatives, making them the ideal drink of choice for those who prefer be part of it. party without sacrificing their well-being. With the aim of revolutionizing the culture of gatherings and showing that partying can be both inviting and limitless.

“We’ve seen an incredible response to French Bloom around the world so far and with our expansion to over 18 countries in just one year, it’s clear the zero alcohol revolution is here to stay.” Said Maggie Frerejean-Taittingerco-founder, French Bloom.

“We are excited to enter the Middle East market through another female-led company – DrinkDry, the UAE’s first premium soft drink marketplace, and we look forward to seeing French Bloom become a key part of the region’s celebratory events and more.”

In just over a year, French Bloom has expanded to more than 18 countries with an ultra-selective and premium distribution strategy. French Bloom can be found in the best addresses around the world, including Le Ritz-Paris, Annabel’s London, The Carlyle NYC, The Beverly Hills Hotel, Cheval Blanc Saint-Tropez and many more.

Voted by a panel of expert blind tasters as the “World’s Best Non-Alcoholic Sparkling” at the renowned World’s Best Sparkling Awards 2022, distribution is growing rapidly as the brand enters the Middle East market via DrinkDry, the UAE’s leading premium soft drink market who breaks the boundaries of the food and beverage industry by championing the zero alcohol revolution. Recently selected as official non-alcoholic wine for the Dubai and Abu Dhabi Michelin Guide, the debut of French Bloom in the region begins.

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