ABU DHABI, 18th October, 2022 (WAM) — In an unprecedented step, the United Arab Emirates Football Association (UAEFA), in cooperation with the Emirates News Agency (WAM), has signed an agreement with the broadcaster Brazilian BandSports to broadcast the final match of the UAE President’s Cup, which will be played between the teams of Al Wahda and Sharjah next Friday, October 21, at Hazza Bin Zayed Stadium in Al Ain.
BandSports, which is affiliated with Rede Bandeirantes, one of the largest media networks in the Latin American continent, will broadcast the match through an analysis studio and accompanying programs, through which it will shed light on Emirati football in general and on the final of the President Cup. especially.
Mohammed Abdullah Hazzam Al Dhaheri, Secretary General of UAEFA, praised the great role played by WAM and pointed out that the cooperation with this national media organization has a positive impact on sports, especially football, because WAM is characterized by its rich and diverse initiatives.
He added that WAM has extensive international relations and they “appreciate its efforts and cooperation with the UAE Football Association through all football occasions and events, and the cooperation between our two institutions will continue. “.
Al Dhaheri said: “The final match of the President’s Cup will receive unprecedented media attention, as it will be broadcast live in the South American continent, in particular Brazil, which is represented by eight players, who play for the Sharjah and Al Wahda teams. The live broadcast is the result of joint cooperation between the United Arab Emirates Football Association and the Emirates News Agency, which has entered into international cooperation agreements with the media.
He also pointed out that the presence of four Brazilian players in the Sharjah and Al Wahda teams will attract the attention of football fans in Brazil, a wealth of football stars and talents, while the event will help deliver many Emirati messages that promote peace, compassion, coexistence and solidarity.
Mohammed Jalal Al Rayssi, Managing Director of WAM, affirmed that during the last period, the relations between the United Arab Emirates and Brazil have witnessed a notable development and a tremendous momentum in all areas, which WAM has brought to profit to establish partnerships and sign agreements with many media institutions in Brazil. for the benefit of both countries.
Al Rayssi added that according to these agreements, there are programmatic time spaces dedicated to the UAE on a weekly basis in Brazil, which would enhance the country’s stature abroad, highlighting its outstanding experiences and initiatives in all fields. .
The WAM Director General commended the constructive cooperation with UAEFA, led by Sheikh Rashid bin Humaid Al Nuaimi, which resulted in the success of several initiatives. He noted that WAM puts all its capabilities at the service of the distinctive programs and initiatives of UAEFA and all other sports federations in the country. It works with a fixed strategy to invest the successes of the sports sector in enriching the development and cultural experience of the Emirates, as well as showcasing it on various user-friendly media platforms, he explained.
He added: “Sport is an important public sector and football is the first popular game in the world, because it has its own particularity in Brazil and the United Arab Emirates. Brazil is one of the most important countries in the world that brings talented footballers, stars and distinguished players to all football leagues in the world, and the United Arab Emirates has a distinguished professional experience in the development and promotion of gaming, as well as in the organization and hosting of major continental and international events. .”
He indicated that clubs in the United Arab Emirates have signed many distinguished Brazilian players to support his experience in developing local competitions, which ultimately reflects positively on his national team.
The past few days have seen the holding of coordination meetings which brought together the media task force of the UAE Football Association with officials from the Emirates News Agency and the Brazilian Channel.
During the meetings, all technical aspects related to the broadcast of the match, as well as information related to the final were discussed.