Dubai is celebrating good news on the tourism front. The city welcomed more than 7 million visitors in 2021, which represents an annual growth of 32%.
According to the latest data released by Dubai’s Department of Economy and Tourism (DET), international visits to the city exceeded 3.4 million visitors in the fourth quarter of 2021. The result is that the city reached 74% of its total tourist arrivals before the pandemic. of the fourth quarter of 2019.
Under the visionary leadership and guidance of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, our ability and agility to achieve a remarkable turnaround in the face of continuing global challenges has cemented Dubai’s position as a destination of choice. for international travellers,” said Helal Saeed Al Marri, Director General of Dubai’s Department of Economy and Tourism. relaunching tourism with the support of our stakeholders and partners, Dubai has consistently set precedents, demonstrating how to open up safely but effectively to international visitors and, above all, stay open. Dubai’s well-coordinated, cohesive, proactive and creative approach has enabled it to lay the groundwork for an accelerated recovery which received a major boost with the opening of Expo 2020 Dubai and the Jubilee celebrations of gold from the UAE. »
Al Marri noted that these numbers and Dubai’s success are the direct result of a focused tourism strategy.
“Dubai’s success in 2021 is a testament to the carefully calibrated strategy and decisive measures that were put in place from the outset to counter and manage the pandemic across all sectors, including trade and tourism,” he said. he declares. “By meticulously following the highest standards of hygiene and safety, backed by the diligence and cooperation of all stakeholders, Dubai has been able to build the confidence that UAE residents and world travelers place in the city as one of the safest in the world, allowing them to enjoy the diversity of the destination offer within a relaxed environment.As we move forward through 2022, we are confident that the significant momentum now gained will accelerate even more to continue to attract not only tourists but also investors, entrepreneurs and innovators to Dubai, enabling them to experience and enjoy all that our multi-faceted city has to offer .”
Dubai has maintained an image as a safe place for international visitors, and while international travel has been strong, its hotel sector has also been buoyed by domestic travellers.
Western Europe accounted for 22% of total visitors in 2021, led by the UK, followed by France, Germany, Italy and the Netherlands.
South Asia accounted for around 18% of international visits, with Russia, CIS and Eastern Europe together contributing 15%.
The city’s hotels performed well in the fourth quarter and exceeded pre-pandemic levels across all metrics in the fourth quarter of 2021. Average occupancy was 81.4% compared to 80.7% in fourth quarter of 2019.
Overall, the average occupancy rate was 67% in 2021, compared to 54% in 2020, which was one of the highest occupancy rates in the world.
Expo 2020 has been a major draw for the country, opening in October last year and running through March this year.
In 2022, Dubai is looking to maintain its reputation as a safe destination to travel to. Over 94% of the population is vaccinated, and its health and safety measures have propelled much of the city’s tourism success.
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