Dubai Metaverse Assembly will host WEF, Meta, Mastercard, Emirates and Accenture


DUBAI – Several world-renowned technology organizations are preparing to participate in the Dubai Metaverse Assembly at the Museum of the Future and Emirates Towers, AREA 2071 on September 28-29.

Organized by the Dubai Future Foundation (DFF), the event will host the likes of the World Economic Forum, Meta, Mastercard, Emirates Airlines and Accenture, among other global organizations.

The assembly, which was launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Chairman of the Executive Council of Dubai and Chairman of the Board of the Dubai Future Foundation (DFF), will welcome over 300 global experts. and over 40 expert organizations discussing, exploring, and shaping the future of the Metaverse. The event also aims to improve the UAE government‘s readiness for the metaverse by providing a platform for discussions and collaboration.

The Dubai Metaverse Assembly will establish a global platform to initiate discussions that will help identify opportunities in the metaverse and harness its potential. Specialized workshops will bring together leading companies, specialists and pioneers with the aim of capitalizing on the technologies of the metaverse to create tangible results and improve the quality of life in the real and virtual worlds.

The event aims to leverage Metaverse technologies and improve global readiness for the Metaverse in key sectors. Dubai Metaverse Assembly will organize a series of meetings involving exceptional speakers to guide participants through the experiences of the metaverse and its associated technologies.

Jeremy Jurgens, Managing Director and Head of the Center for the Fourth Industrial Revolution at the World Economic Forum, said: “Dubai has always been at the forefront of implementing new technologies and is globally recognized as a leading city in the future. As such, it provides an ideal location to bring together leading experts and futurists to explore the opportunities and challenges presented by the metaverse.”

Fares Akkad, Regional Director for MENA, Meta, said, “Representing the next chapter of the Internet, the Metaverse will unlock real opportunities enabling deeper social experiences that allow people to work, learn and socialize from less limited by their physical location. . The ability to build an enduring and impactful metaverse depends on the willingness and ability to partner across nations, industries and sectors.”

JK Khalil, Cluster Managing Director, MENA East, Mastercard, added, “The new developments being made in the metaverse represent an exciting arena full of opportunities to harness the vast potential of the virtual world. Mastercard will continue to drive the acceleration of these technologies. as we support the assembly’s ambition to position Dubai as one of the best cities in the world.”

Adel Al Redha, Chief Operating Officer of Emirates, said: “We are ready to enter the next generation of the Internet, which is seeing rapid developments in information technology and Web 3.0 technologies. We are excited to participate in the first Metaverse Meeting in Dubai which will provide new opportunities for businesses, customers and the community to benefit from advanced virtual applications that will help facilitate and improve the delivery of services and products. .”

Bashar Kilani, Managing Director of Accenture Middle East, said, “The Metaverse will revolutionize nearly every aspect of life and business over the next decade, enabling collaboration in virtual spaces, augmenting physical locations and blending both. It will create new lines of business. and transform the interactions between customers and businesses. While we’re seeing massive adoption in the gaming community, companies are experiencing it differently. For companies, the metaverse becomes a place to create and capture value.

Additionally, Amin Al Zarouni, CEO of Bedu, said, “Web 3.0 is about community, interconnectivity and decentralization. Thus, events such as the Dubai Metaverse Assembly, hosted by the Dubai Future Foundation, which bring the ecosystem together and enact collaboration and cross-development is key to the success of this fledgling industry.”

Hamad Al Shirawi, Director, Dubai Metaverse Assembly, commented, “This global assembly will facilitate synergies between the most pioneering and innovative private and government entities, creating exciting use cases in Web 3.0 and the Metaverse. This assembly will also bring together policy makers, academics, startups and businesses to explore these technologies and their impact.”


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