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du, of Emirates Integrated Telecommunications Company (EITC), has made a significant milestone in its 5G deployment strategy to date. The telecom provider’s 5G network has become the fastest in the UAE. This achievement is the result of du’s efforts to lead the 5G agenda in recent times, with huge investments allocated to expand the 5G network, improve performance and efficiency, and ensure that customers benefit from the best communication services. .
5G is fundamental to improving the telecommunications sector and increasing the country’s global competitiveness, with advancements in sustainable infrastructure and world-class connectivity for all the highest priorities. Today’s announcement reaffirms du’s commitment to lead the 5G agenda, and the telecom provider now plans to achieve 90% coverage of the national population by the end of 2021 with the 5G network. the fastest in the United Arab Emirates.
Fahad Al Hassawi, CEO of EITC, said: “5G is a key tool to support the development of the telecommunications sector, advance the business sectors and strengthen the UAE’s position in various indicators of global competitiveness. Today, as we announce these prestigious accomplishments, du is proud to serve the needs of our customers, our communities and our country through the fastest and most successful 5G network in the UAE. In line with our continued efforts to improve the national digital infrastructure and ensure that all segments of the UAE benefit from the best experiences in the world of communications, we are committed to continuing to build on recent advancements and deliver value. even greater in the future. Our ambition of network coverage for 90% of the population of the UAE will ultimately mean that more individuals and businesses benefit from the capabilities and potential of this technology.
The prestigious position of du’s 5G network in terms of median throughput has also been reaffirmed for six consecutive months with independent 5G benchmarking reports for the second and third quarters of 2021 produced by independent entities.
Al Hassawi added: “Continues to promote innovation in all services, foster business excellence and play a vital role in improving well-being and economic and societal advancement. Our efforts to improve the efficiency and performance of our network have enabled us to deliver the fastest network speeds in the United Arab Emirates, demonstrating our commitment to deliver the best connectivity experiences to our customers across the country. We look forward to continuing these efforts and expanding 5G coverage to all UAE residents in the near future. “
A successful 5G campaign
Building on a comprehensive roadmap to success, du’s “on our network, your experience is always exceptional†campaign has demonstrated its effectiveness, efficiency and robustness since its inception, building trust and reliability in key moments in consumers’ daily routines. Gaming, broadband, and video calling experiences have all been improved, with the goal of facilitating the best network experience. Such efforts paved the way for today’s super-fast, lag-free 5G network that has empowered the local gaming community, enabled consumers to enjoy powerful multimedia experiences at home and at work, and brought families and businesses together to enjoy seamless connected experiences. for those times they are most needed.
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