Dafza launches new customer rewards initiative



Dubai Airport Freezone Authority (Dafza) has launched a new customer rewards program, which offers its members various offers and services from a group of partners and prestigious brands in different industries.

The “Hayak” program is specially designed for employees of companies operating in Dafza and the first program of its kind in the free zones of the emirate of Dubai.

The program will benefit more than 18,000 employees working in more than 1,800 companies in 20 sectors that have their regional headquarters in the free zone.

This program aims to ensure the happiness and satisfaction of all employees working in the free zone as well as to improve their level of positive energy and productivity, and to increase institutional loyalty rates.

These efforts aim to meet the aspirations of investors, entrepreneurs and talents to increase their happiness in the best professional environment of the regions. The program represents an integrated platform that presents lists of all the offers and privileges provided by companies and brands in the public and private sectors for the employees of the free zone.

“The launch of this program is part of our efforts to support the business environment and the business community in Dafza. This initiative aims to improve the experience of investors and companies in the free zone, by aligning with our strategy, focused on the satisfaction of our customers and the optimal support of their employees ”, said Amna Lootah, Managing Director deputy of Dafza.

“We are looking to cooperate with various free zones across the emirate to expand the reach of the program and broaden its beneficiary base by ensuring that it is accessible to all affected employees. ”

“The design and implementation of this program follows careful consideration of the needs of the FTZ employee community, which contributes to the achievement of our CSR plans,” Lootah added. “The launch date of the program coincides with the start of the summer season and the return of the tourism sector, which allows beneficiaries to take advantage of the many offers available during this period.

The special offers offered by the program are accessible anytime and anywhere through a dedicated application that will soon be available on the Apple App Store and the Google Play Store in Arabic and English. The app will allow recipients to browse offers, discounts and other features, such as tracking the latest news and calendar of events, as well as the submission of virtual cards by the entity providing the offer.

The program includes offerings from more than 50 multinational brands, reputable retail companies and popular destinations including Emaar, Emirates Palace, Fitness First, Europcar, Atlantis, Wild Wadi, Hilton Garden Inn and Eleganza, among others. Further offers are expected in the coming period, according to a statement from Dafza. – TradeArabia News Service



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