Building on the success of their global cooperation, Bosch Middle East and Castrol Middle East are extending their agreement to partner workshops in the UAE.
Based on this agreement, Castrol lubricants will be recommended and sold within the Bosch Car Service network in the UAE. Customers of network workshops will also benefit from joint branding activities, including promotional campaigns, digital activities, training, as well as financing and efficiency solutions.
Speaking about the recently announced collaboration, Arda Arslan, Regional Vice President of Bosch Automotive Aftermarket Turkey, Iran and Middle East, said: “Although the collaboration between two major automotive giants is not so common in industry, this is a strategic move by Bosch across many markets and we are proud to extend this partnership with Castrol to the UAE. At Bosch, we believe that when two giants collaborate, their expertise doubles and makes businesses stronger than ever. Our goal is to provide the highest quality services to customers in the UAE, which will help us grow our business faster and better.”
Extensive experience
He added: “As a leading global automotive supplier, Bosch has successfully provided high-quality automotive products and services for workshops and drivers for many decades. With Castrol, we aim to bring a wealth of experience from two great brands to better serve our customers in the region.
Robert Gerritsen, Managing Director of Castrol Lubricants, added: “This cooperation agreement brings together two of the strongest brands in the automotive aftermarket. The combination creates additional opportunities for our workshop partners to drive profitable growth by being able to offer their customers the very best in lubricants, parts and technical service excellence. The combined approach of training, support and marketing campaigns will also help workshops attract and retain more customers. »
The extension of the global agreement between the two automotive partners follows a successful partnership of several years, which started in the European market in 2013.
Profitable growth
The agreement has resulted in the profitable growth of each brand while benefiting customers by providing easy access to Bosch and Castrol products and services.
With over 15,000 partner workshops in over 150 countries and 56 existing Bosch Car Service (BCS) workshops in the UAE, Bosch is the brand’s largest independent service network in the UAE, with plans to expand. throughout the Middle East.– TradeArabia Press Office
