Al Masaood named as one of the sponsors of the Emirates Red Crescent’s ‘Ramadan: Continued Giving’ campaign


Abu Dhabi: Al Masaood Group, one of Abu Dhabi’s leading business conglomerates, has joined the Emirates Red Crescent (ERC) campaign – “Ramadan: Continued Giving” as one of the campaign sponsors. This initiative reaffirms Al Masaood’s continued commitment to prioritizing the group’s corporate social responsibility (CSR) by supporting various charitable causes.

The announcement was made during a press conference held at the UAE Pavilion at Expo 2020 Dubai. The event was attended by Ahmed Salmeen, Managing Director of Government Affairs, Al Masaood Group; HE Hamoud Abdullah Al Junaibi, Assistant Secretary General for Marketing and Resource Development, Red Crescent Authority; and corporate and institutional sponsors of the Red Crescent.

This year’s Ramadan campaign is expected to be the largest of its kind and aims to reach out to several parts of the world by implementing charitable projects and humanitarian initiatives. The initiative will take place in cooperation with various individual and institutional donors, as well as with ERC partners in key sectors. It is estimated that the campaign will reach around two million people and through this initiative, Al Masaood will participate in activities such as Ramadan Iftar and Ramadan Mir. The group will also provide basic necessities to families, distribute food baskets worth AED 200 each and donate clothing for Eid. In addition, Al Masaood employees will voluntarily participate in the Red Crescent’s “Break the Fast” initiative which takes place in several locations in the capital.

Ahmed Salmeen, General Manager of Government Affairs of Al Masaood Group, said, “Al Masaood Group has always strived to serve as a platform for empowerment and charity. We are proud to work with ERC, whose charitable and humanitarian work around the world has never ceased to inspire. Being one of the sponsors of the “Ramadan: Continued Giving” campaign gave us a new opportunity to translate our commitment to social responsibility into concrete actions. This initiative is also in line with the vision and guidelines of our wise leadership to help those in need in our society and foster a culture of giving and generosity in the UAE community.

Salmeen added: “Since its foundation, Al Masaood has integrated social solidarity and humanitarian work into its growth strategy. We are committed to giving back and having a positive effect in the lives of members of our society, and we will continue to increase our collaboration with various humanitarian organizations to expand the reach of our charitable initiatives and contributions. By participating in ERC’s Ramadan campaign, we hope to help people in need, both inside and outside the UAE, and bring them joy, while promoting the values ​​of solidarity and of community during the holy month. We look forward to collaborating with ERC on more of their charity campaigns in the future; and wish to work hand in hand with different governmental and private sector entities to advance the path of humanitarian action and nurture the values ​​of compassion and generosity that have been transmitted to us.

Al Masaood Group recently signed a Memorandum of Understanding (MoU) with the Emirates Red Crescent Authority, in line with the Group’s commitment to its corporate social responsibility and contributions to the Authority’s humanitarian efforts . In accordance with the Memorandum of Understanding, the two parties will strengthen their collaboration in support of internal and external initiatives of the Authority; coordinate efforts to optimize the use of the services provided by each of them; raise community awareness and promote humanitarian education; and encouraging community involvement in charitable activities.


About Al Masaood

Al Masaood Group is a leading family business conglomerate based in the United Arab Emirates and one of Abu Dhabi’s leading pioneers in the automotive sector. Recognized for its superior, technology-driven after-sales solutions and services, the Group is the authorized distributor for Nissan, INFINITI, Renault and Bridgestone in Abu Dhabi, Al Ain and the Western region.

The group oversees a world-class network of well-equipped service centers and extensive spare parts dealers. Al Masaood manages the First Stop service network, ADNOC workshops and Autoserv centers – one-stop shops offering various automotive services. The Group also manages the Nissan Service Center located in Abu Dhabi, which is the largest service center of its type in the world.

Al Masaood remains fully committed to developing and maintaining a highly skilled workforce, investing in its innovative showrooms and service facilities to ensure both service excellence and customer satisfaction.

For more information on our products, our services and our commitment to sustainable mobility, visit: You can also follow us on Instagram, Twitter and LinkedIn.

For more information please contact:
Orient Planet Group
Email: [email protected]
Marwa Kabour
Group Marketing & Corporate Communication Manager
Email: [email protected]


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