Affordable: Promoting the concept of off-price retail in the UAE


Affordables is a growing concept in the United Arab Emirates with several stores spread across major malls and neighborhoods in Dubai, Sharjah and Abu Dhabi. It has outlets in Downtown Deira, Dubai Festival City, Ibn Batuta Mall, Al Ghurair Center, Downtown Shindaga and Khalidiyah Mall, among others.

Affordable products are popular with consumers, which is driving the growth of the concept in the market. We sell casual clothes and shoes that meet your daily needs without weighing down your wallet. Customers can enjoy 75-90% off whenever they want, eliminating the need to wait for annual sales. Buyers have become accustomed to discounts and they like to search for the best deals available in the market. With an ever-changing inventory, Affordables is in a much stronger position to maintain customer engagement than traditional retailers. In many ways, the off-price retail business plan takes into account the volatile nature of the retail industry and converts it into a stable model.

In a world of fleeting fashion trends, Affordables is able to meet a range of needs and adapt to changing customer preferences while providing an effective structure to keep customers engaged.

Consumers today aren’t just looking for a bargain, they’re also looking for an immersive experience. The scavenger hunt experience offered by Affordables draws two-thirds of all its shoppers to their stores. Affordables gives shoppers the ability to find the latest trends and brands they know and love at an attractive price. We are confident that our concept will continue to thrive, evolve and expand its footprint around the world.

Visit and shop at Affordables – the names say it all!


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